Case

Skinome's Recipe For Success: SMS Campaigns and a Strong Community

Skinome is a Swedish e-commerce company that has experienced explosive growth over the past three years. They are known for their innovative skincare products and have an active community on their social media channels. SMS is a high-conversion channel, especially when a brand has a strong community. To further develop their marketing strategy and maximize their loyal customer network, Skinome decided to try SMS marketing.

Getting Started with SMS

Stephanie Matti, Skinome’s Head of Growth, shares that launching their first SMS campaign with Bogio was simple and efficient. ”It was straightforward to send out our first SMS campaign with Bogio. We received a demo of the platform, and then we were ready to send our first campaign, which went great,” she explains.

The smooth integration with Klaviyo allowed Skinome to quickly transfer their data for segmentation. This was crucial for effectively segmenting their customers so they could tailor the SMS copy to their specific needs.

The First SMS Campaign

Skinome’s first SMS campaign was a summer sale focused on sunscreen products. The campaign offered a limited-time discount, with the goal of increasing summer sales by delivering a personalized offer directly to their customers.

Once their data had been imported from Klaviyo, Skinome could easily create and send the campaign. The campaign was sent to the identified target audience, offering them an attractive discount on sunscreen products just in time for when Sweden’s weather was at its best.

“We achieved a conversion rate of over 9% — an outcome we're absolutely thrilled with for our very first campaign”

Stephanie Matti

Head of Growth

Jackpot on the First Try – Proof of a Strong Community

The results of Skinome’s first SMS campaign were impressive. The campaign achieved a conversion rate of over 9%, a remarkable outcome for a first campaign. ”In our first campaign, we highlighted an offer within a certain segment, and we achieved a conversion rate of over 9% — an outcome we’re absolutely thrilled with for our very first campaign, and we look forward to working even more with SMS campaigns,” noted Stephanie Matti.

Skinome has built a strong community of loyal customers who appreciate their skincare products and brand. The high conversion rate showed how well SMS works for an e-commerce company with strong engagement from its community. SMS messages’ immediate and personal nature resonated well with Skinome’s customers, leading to quick conversions and increased sales.

Conclusion

Skinome’s first SMS campaign is an excellent example of the potential SMS marketing offers to e-commerce businesses. By using Bogio’s user-friendly platform and smooth integration with Klaviyo, Skinome successfully tapped into a powerful marketing channel. Skinome demonstrates that with the right tools and strategies, SMS marketing can drive profitable sales from the very first campaign, especially when supported by an engaged and loyal customer community.

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