There are many advantages to having a platform for sending SMS. Integrating Bogio with your e-mail platform lets you easily measure results, segment campaigns, support your e-mails, and create retargeting campaigns. Does it sound interesting? Read on to find out how Bogio helps your e-commerce grow.
What Bogio offers
Bogio är inte bara ett sätt för dig att skicka SMS, det är en smart plattform för kundvård, försäljning och personalisering. Det krävs inga tekniker för att komma igång, och du kan göra dina första utskick redan 5 minuter efter ditt sign-up. Att kombinera dina marknadsföringskanaler är det som överlägset ger bäst resultat och tillväxt för ditt varumärke. SMS och E-post går ihop som ler och långhalm, det som saknas i e-postmarknadsföring kan stärkas med SMS utskick och vice versa. Vi lägger all omtanke i funktionalitet för att skapa en avancerad plattform som är enkel att använda.
Reach your customers at the right moment
Capturing the right customers at the right time
Thanks to automation, you can choose exactly when your SMS should be sent out. The freedom of choice is excellent, as you can adapt your automation according to the customer’s history, steps in the buying journey, activity, and demographics.
How to use:
By integrating Bogio with your email platform, you can, just like with emails, build flows for your automatic mailings. You can segment all flows according to your customers’ needs for best results. With Bogio, you can send out reminders, offers, confirmations, and retargeting SMS entirely automatically. This allows you to convert customers when they are most likely to purchase.
Trackable SMS sales
With trackable data, measuring your campaigns’ results is possible. Bogio lets you track how many people click on your links, how much it converts, and what types of mailings work best.
How to use:
The Bogio platform has an overview of how many people click on your mailings. Thanks to Bogio’s functionality with UTM tags, you can follow up on your mailings in Google Analytics and then track it directly to your sales. This way, you get a clear picture of how much value you get from each mailing.
A platform in symbiosis with your emails
When you’re constantly jumping between different tools, it can take time to track everything correctly. Bogio is supported by several email platforms such as Klaviyo, Mailchimp, and Emarsys, so you can easily track and adapt your SMS sendings to your emails.
How to use:
All integrations happen more or less with one click. No developer or technical knowledge is needed to integrate Bogio with your e-mail platform; it’s as simple as possible. When your integrations are in place, a new world of possibilities opens to personalize your mailings. A great strategy is to send out SMS to those who have yet to open the emails; then, you get the opportunity to convert the approx. 80% of the contacts usually have missed your previous offers and campaigns.
It is common for customers not to use the email they signed up with; with SMS, you get another opportunity to reach the customer and improve the customer experience by contacting them in a way they appreciate.
Build customer relationships
Bulk sending often gives excellent SMS results, but you can also segment for a better response to your campaigns. Bogio makes it possible to segment all mailings so that the right message is sent to the right person at the right time. With Bogio’s advanced segmentation, you can make your mailings more relevant to the recipient and get a better response. You get happier customers and better sales results when you offer value in every mailing.
How to use:
When you have integrated Bogio with your e-mail platform, you can build new ones and use the same segments as your e-mails for all your SMS sendings. For example, you can segment by previous purchases, the customer’s activity, gender, age or country, and several other categories. This allows you to personalize the entire customer journey to increase longevity, the relationship is improved, and sales are increased.
Important to remember:
Send an SMS at the right time
- 97% of all SMS sent are read within 3 minutes. Then think about sending at the right time to get maximum effect.
- On weekdays, we are most active on the phones between 09:00 – 12:00 in the morning and 17:00 – 19:00 in the evening.
- On weekends, the time span is slightly reduced; between 10:00 – 12:00 and 16:00 – 19:00, customers are most active on the phones.
- Schedule your campaigns while the customer is active to achieve the best results.
Make sure your business is visible
- It is good to be clear so that the customer knows that the offer comes from you.
- Ensure that your company is the sender and that the link in the SMS highlights your brand in the SMS sending.
Use SMS with the right message
- Avoid using too much text in your SMS messages, short and concise works best.
- Emails are better suited for detailed descriptions, while SMS works better for urgent messages such as limited time offers.
Do not spam
- To get good results, it’s not about the number of mailings, it’s about how relevant the message is.
- Try to keep your mailings to time-limited campaigns, generous offers and retargeting. To increase conversion in symbiosis with your e-mails, you can automate and filter SMS that are only sent out to customers who do not open e-mails.
Summary
Bogio enables your brand to increase sales through intelligent segmentation, specify automation and data-driven personalization. With the right strategies, you can improve your customer relations and increase conversion by providing value in the right way to the right customers.
Related articles
Learn more, earn more
The history of SMS marketing
Best practice
What is SMS marketing and how do you use it for best effect?
