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Important swedish e-commerce dates 2024

There are many different days that you can use to boost your sales through scheduled campaigns, but sometimes it’s easy to forget one. That’s why we’ve compiled the most important e-commerce dates for 2024 and how you can use them to increase your sales. Are you ready? Let’s go!

January

New Year's Day

January 1 - The new year brings new opportunities and a lot of New Year's resolutions. Resolutions often involve creating healthier routines, prioritizing health, or starting a new chapter, which makes January a great time to market products that promote health, well-being, and a fresh start. Tips! This is a perfect opportunity to clear out Christmas items, market workout clothes, fresh decor, and workout supplements. New year, new me, and new things!

Start of semester

January 10-27 - During the beginning of January, most students start the new term and return to school. Many are looking for good deals, making this a period when discounts work particularly well. Tips! Market products useful for the start of the term and offer January discounts when finances might be tighter than usual.

February

Chinese new year

February 10 - Although Chinese New Year is not a shopping holiday, it involves a lot of gift-giving. In 2024, the Year of the Dragon is celebrated for several days, and it's a good day for all e-commerce companies to sell their products, especially those with astrological or spiritual themes. Tips! Sell scented candles, incense, and products suitable as gifts.

Valentine's Day

February 14 - Flowers, sweets, lingerie, jewellery, and watches are some best-sellers on Valentine's Day. Anything related to love can be marketed for this occasion, not just for partners but also for family and friends. Tips! Market jewellery, clothing, and products with a "red-love-theme."

Winter Sports Week

Week 7, 8, 9, or 10, depending on the region - Winter sports week means a break from school for students! However, the holiday doesn't happen simultaneously for everyone, so early marketing is advantageous, especially since many travel to the mountains or abroad. Tips! Market products for winter sports activities, such as ski clothing and summer clothes for overseas trips.

March

International Women's Day

March 8 - Women's Day is celebrated with a purple theme and messages of equality. Tips! Before this day, market gift ideas so everyone can use them to celebrate women.

St. Patrick's day

March 17 - St. Patrick's Day, which has Irish origins, is somewhat celebrated in Sweden. Dressing in green and celebrating with parades and parties is uncommon, but online stores can still take advantage of the holiday. Tips! Market products for the celebration and offer fantastic discounts.

Easter

March 29 | Good Friday 30 | Holy Saturday 31 | Easter Sunday 1 | Easter Monday - Easter is a good time for e-commerce to boost sales. The challenge is that Easter falls on different dates each year, so campaigns with Easter themes should follow the same schedule. People start planning for Easter about 2-3 weeks in advance. Tips! Market ski clothes and gifts for Easter eggs.

April

April Fools' Day

April 1 - April 1 is when it's okay to joke with customers, and SMS is a perfect channel to create customer engagement. Tips! Use SMS to make jokes, offer a special deal, or share a laugh for the day!

Tax Refund

April 12 - Most Swedish people get their eagerly awaited tax refund on April 12th, which is seen as a day to indulge in new products. Tips! Market products associated with everyday luxury and experiences that add a touch of gold to life.

Green Friday

April 21 - Green Friday and Green Week are equivalent to Black Week but in green, welcoming spring. Tips! Market with spring campaigns and discount codes.

Earth day

April 22 - We celebrate the planet with eco-friendly alternatives. This is the perfect day to shine if your e-commerce promotes sustainability and the environment. Tips! Showcase the sustainability of your products and provide information on how to maintain products for maximum lifespan

Walpurgis Night

April 30 - From Walpurgis to May 1, we celebrate spring and everything that comes with it: warmer weather, flowers, sunlight, and lighter clothes. Tips! Market with decorations and clothes for the Walpurgis celebration.

May

Ascension Day

May 18 - Ascension Day always falls on a Thursday, giving you more opportunities to market your brand. Tips! It's a public holiday, so why not market something customers can use on their day off?

Mother's Day

May 26 - Mother's Day is the day to celebrate our wonderful mothers. Many wait until the last minute to buy Mother's Day presents, so a reminder SMS is a great idea. Tips! Market with gift ideas made with love.

June

National Day

June 6 - 2024: National Day falls on a Thursday, meaning many will take extra time off for a long weekend. Many might use this spare time to prepare for graduation and summer festivities. Tips! Why not market products representing Sweden or products for the celebrations!

Graduation

June 8-17 - Many are excited about summer festivities as summer is just around the corner, and many people finish school. Remember to market well in advance since people look forward to and plan for this. Tips! Market with graduation outfits, gifts, and maybe even an excellent self-tanner!

July

Vacation times

July 15 - Most Swedes start their vacation on July 15, making it crucial to market products and services that customers can use before and during their break. Tips! Market summer clothes, swimwear, books to read abroad, and self-care items like sunscreen.

Summer campaigns

Throughout July - Take advantage of people being on vacation and needing entertainment. Post a lot on your social platforms and give customers tips on what a good idea to do is. Many visit festivals, travel abroad and go to their country houses. Tips! Combine SMS with campaigns on Instagram or TikTok since many spend much time on their phones during vacation. You can also inspire customers with outfits to buy from your summer launches.

August

Back to School

Late July to the end of August - Back to school is an excellent opportunity to sell everything related to school and for parents to enjoy some "freedom" from their children. It's smart to start in late July and continue your campaigns until August. Tips! Market school supplies and the fall collection to inspire customers.

September

Back to school

Throughout September - Continuing with Back to School campaigns in September is smart, combining this with new fall launches and campaigns to drive sales. Tips! Continue marketing the fall collection and cosy products to freshen up the home.

October

Autumn Break

October 25-31 - There is a fall break from school at the end of October. The fall break falls on different dates depending on where you live in Sweden. Many take advantage of this time to travel abroad or visit another city in Sweden. Tips! Market offers related to their time off, such as discounted hotel nights.

Halloween

October 31 - Halloween marks the beginning of darker days, kicking off the celebration of the winter holidays. Many celebrate Halloween, and this is an excellent opportunity for creative campaigns. Tips! Build customer engagement and sales with a spooky campaigns.

November

Fathers day

November 10 - Father's Day is for our dear fathers. Many want to show appreciation by buying a gift, making it perfect to help, and recommending something you think fits. Tips! The market presents for all dads—men's perfumes, men's clothing, or something tech-related.

Singles' Day

November 11 - A day for all the singles day that has been shown to affect e-commerce and sales significantly. Tips! Market with discount codes with a love theme for the singles out there.

Black Friday

November 29 - Black Friday is always celebrated on the fourth Thursday in November. It is a shopping holiday made for shopping and discounts. Many e-commerce businesses run the whole week, known as Black Week. Tips! Market early with discount codes, reduced prices, and generous deals.

December

Cyber Monday

December 2 - Cyber Monday is like Black Friday, but the focus is online. Cyber Monday is the final push before the holiday season begins and an excellent way to maximize Christmas sales. Tips! Market discount codes, reduced prices, and generous deals.

Green Monday

December 9 - Green Monday always falls on the second Monday in December. It is a similar concept to Cyber Monday but aimed at ensuring all online Christmas shopping can be delivered before Christmas Eve. Tips! You can adjust the date to fit your e-commerce depending on your shipping times.

Boxing Week

December 25-30 - Boxing Week always starts after Christmas and can continue for as long as it suits. Many have spent much money on Christmas presents, making it perfect to offer customers generous deals. Tips! Promote discount codes, reduced prices, and generous deals.

New Year's Eve

December 31 - New Year means celebrating a new year. Before New Year's Eve, sales often increase as many need New Year's clothes and decorations for the New Year's party. Tips! Promote the New Year's collection and products for the party.