The shopping season is about to kick off, and Singles Day is approaching. Today, we’ll walk you through 3 ways e-commerce businesses can leverage this day to boost their sales and clear out their inventory!
1. Drive Traffic - Send a "Surprise Offer"
By sending a ”Secret Offer” via SMS to your customers, you can quickly drive traffic to your website. Singles Day is when everyone expects excellent deals, and you should use this to your advantage. Examples of CTAs (Call to Action) you can use to trigger a click to your website include ”Discover your secret offer” or ”Here’s your gift for Singles Day!” When customers click the link, you reveal the offer or discount code and suggest products the potential customer can purchase. The ”surprise offer” creates curiosity and engagement, encouraging customers to take action to discover the offer.
SMS copy Example:
”Are you craving an extra special offer?
Click the link below to see your surprise Singles Day offer: [Link]”
2. Sharing is Caring - Create a "Sharing Deal"
Interest in sharing discount codes is always high, and it’s particularly powerful during shopping holidays because people are waiting for these discount codes. Therefore, it’s wise to harness the power of sharing. Offer customers a special discount or benefit if they share the campaign with their friends and family. The discount codes can also spread through social media or other platforms. The more people participate, the better the reward for the customer and the more traffic you’ll get. This builds a sense of community and can increase customers’ trust in your brand.
SMS copy Example:
”Right now, we have a 20% discount on the entire range.
Click here to share our Singles Day campaign with your friends and get an extra 5% discount! [Link]”
3. Flashback Favorites - Personal Recommendations
Singles Day can be an opportunity to remind and encourage customers to purchase their past favourites. Many people ”window shop” online, and you can use this in your marketing. By sending SMS offers that encourage customers to return and repurchase these favourites with discounts, you can clear your shelves and make your customers happy. Flashback Favorites also helps increase repeat purchases and builds loyalty to your brand.
SMS copy Example:
”Get your saved favourites now.
Click here and get an exclusive Singles Day discount: [Link]”
Would you like to brainstorm ideas for Singles Day? Click here to book a demo.
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