Effectively segmenting your customers is the key to creating profitable campaigns. With our Shopify integration, you can easily create customer segments based on your Shopify data. Copy (and modify if you wish) the text string and paste it into our segmentation feature to extract your data.
PS. You can write your segments in both English and Swedish.
1. All Swedish customers who have placed at least one order in the last 90 days
This segment targets active customers in Sweden and is excellent for loyalty campaigns. Offering exclusive discounts or perks can encourage repeat purchases and strengthen customer relationships. It is perfect for sending VIP offers or campaigns that reward loyal customers.
Example campaign ideas:
- A discount on the next purchase to increase repeat business.
- Free shipping on orders over a certain amount.
2. All first-time customers who placed their first order in the past week
This is a great segment for building a strong relationship from the start. A welcome message with a small discount or a guide on how to get the most out of the product creates a positive first impression.
Example campaign ideas:
- A thank-you email with a discount code for the next purchase.
- Tips and inspiration related to the purchased product.
3. All returning customers
All returning customers
This segment focuses on customers who have shopped more than once, making them a loyal customer base. These customers can be rewarded through VIP programs, exclusive pre-launches, and personalized offers. You can also modify the segment by specifying the number of times they’ve purchased. For example, ”All returning customers who have placed more than four orders” should target the most engaged customers.
Example campaign ideas:
- VIP launches, giving early access to new products.
- A personalized discount based on previous purchases.
- Invitations to exclusive events.
4. Customers who have placed an order but haven't purchased anything in the past 6 months
This segment is perfect for a reactivation campaign. By reminding customers about your brand and offering a personalized discount, you can win back those at risk of leaving.
Example campaign ideas:
- An exclusive ”We miss you!” discount.
- A reminder of previously purchased products or information about new items they might be interested in.
5. All customers who have purchased %insert product name from Shopify% in the last 45 days
This segment is ideal for a refill or follow-up campaign. If you sell frequently repurchased products, such as beauty products or supplements, you can remind customers at the right time and encourage them to restock.
Example campaign ideas:
- A reminder to replenish their supply before the product runs out.
- A bundle offer for purchasing multiple units.
- A discount on a complementary product.
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