Fantastic results in sales and metrics have made SMS marketing a channel that more and more companies choose to invest in. And whether you run a start-up e-commerce or an established company, there is always room to improve your existing methods to reach your goals and ambitions. Today we will review 5 signs that you should invest in SMS marketing and how it benefits your business.
1. Your email marketing ROI is good
If your sales are good and you hit all your KPIs with emails then SMS is the best way to reach the next level. In our previous blog Marketing – SMS Vs Email, we concluded that you achieve the best results by using both channels in symbiosis. And if you have reasonable control over your e-mails, it’s a good idea to diversify to improve your results.
You can use SMS to improve your retargeting campaigns and reach the other 75% who do not open your emails. With Bogio, you can, for example, segment your recipients who have yet to open emails and send a retargeting SMS that ensures that customers get your offer.
2. Much of your traffic comes from mobiles
With many mobile users, you know there is both a market and an interest in SMS marketing. If we only see it from a CRO perspective, it becomes easier for the customer to leave their contact details and receive offers from the same device they use to shop.
If your CMS allows it, you can also review which mobile traffic goes where, what leads to a purchase, and what time and day it happens. You can then use this information to optimize your mailings.
3. You often release new products
Product launches are always exciting, both for you and your customers! When it comes to new launches, your customers want to be the first to know. And with SMS marketing, your customers will be notified as soon as something exciting happens. By promoting your SMS list as an exclusive opportunity, you’ll both have a carrot for sign-ups, as well as opportunities for higher conversions.
4. You have a larger number of engaged customers
If you are good with repeat and VIP customers, you want them on your SMS list. SMS gives the best results for those most interested and engaged, as they would like to participate in your offers and news.
Of course, by that, I don’t mean that you should ONLY have your best customers on the list, but you want to get as many as you can on there. With several VIP customers on your SMS list, you ensure they get your news, campaigns and offers.
5. You want to get more out of seasonal sales
Christmas sale, Black Friday, or maybe back to school? SMS gives you another way to get your campaigns out in good time to a broad and active audience. If you feel that there is room for improvement on your previous campaigns, SMS is a great way to increase your conversions.
You simply reach a more significant portion of your customer base than you can with any other marketing channel, and the more people who see your campaigns, the more conversions you will get.
There are many reasons to market with SMS
And we will mention many more in future posts. Within e-commerce, mobile usage has grown enormously in recent years, and it shows no signs of slowing down. Many companies are now seeing SMS as an excellent source for marketing and building existing customer relationships, as both the metrics and the conversion rate are very high.
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