Theme days can boost your sales, but sometimes, it can be hard to remember all of them. That’s why we have compiled the most important e-commerce dates in 2025 and how you can use them to increase your sales. Are you ready? Let’s go!
January
New Year's Day
January 1st - A new year means new opportunities and a lot of New Year's resolutions. Many people want to create healthier routines and start fresh. Take the opportunity to market products that promote health, well-being, and a fresh start. Tip! Clear out Christmas products, market workout clothes, healthy foods, or home decor that symbolizes a new beginning.
Start of new semester
January 10-27th - January is usually the most financially challenging month of the year and is also when the new semester kicks off. This means that many people are looking for good deals. Tip! Market products that can be used for the start of the term, such as backpacks, clothing, and discounts to attract customers.
Chinese new year
January 29th - The Chinese New Year is celebrated with gifts to loved ones. This is perfect for promoting astrological or spiritual products. Tip! Sell scented candles, incense, and products that can be given as gifts.
February
Super Bowl
February 9th - The Super Bowl is a perfect opportunity to market snacks, electronics, or other products related to a big sports night. While the Super Bowl isn't huge in Sweden, it has recently gained popularity. Tip! Include snacks, drinks, and party decorations in your campaigns.
Valentine's Day
February 14th - The day of love! Flowers, jewellery, and other romantic products sell exceptionally well. Tip! Market jewellery, clothing, and love-themed products.
Winter Sports Break
Week 7, 8, 9, or 10 - Depending on where you live in the Sweden, the winter sports break means holiday for the kids! However, the week of from school doesn't fall simultaneously for everyone, so start your marketing campaigns early, especially since many travel to the mountains or abroad. Tip! Promote products for winter sports activities like ski clothing and summer clothes for trips.
March
International Women's Day
March 8th - International Women's Day, which is celebrated with messages of equality and strength. Tip! Before this day, promote gift ideas so that everyone can use this day to honour women.
St. Patrick's day
March 17th - St. Patrick's Day is an Irish-origin holiday that is still celebrated to some extent in Sweden. People wear green clovers and celebrate with parades and parties. Tip! Market party-related products.
Daylight Savings Time Starts
March 30th - The clocks shift to daylight savings, and many are excited that summer is just around the corner, even though we lose an hour. Use this to spread a positive message that summer is near! Tip! Market products that symbolize spring and summer.
April
April Fool's Day
April 1st - The day when it's okay to joke with customers! Tip! Use SMS to share a fun joke. Build close customer relationships by giving them a special offer or a laugh for the day!
Tax Refund
April 12th - Most people receive the much-anticipated tax refund, and many see it as a day to indulge in new products. Tip! Market products associated with everyday luxury and experiences that add a touch of glamour to daily life.
International Siblings Day
April 22nd - The day to honour the environment and sustainability. If your e-commerce focuses on sustainability, this is the perfect day for you to shine. Tip! Show how sustainable your products are and give tips on how to maintain them for maximum longevity.
Earth day
April 22nd - The day to honour the environment and sustainability. If your e-commerce focuses on sustainability, this is the perfect day for you to shine. Tip! Show how sustainable your products are and give tips on how to maintain them for maximum longevity.
Easter Week
April 18th | Good Friday 19 | Easter Saturday 20 | Easter Sunday 21 | Easter Monday - Easter is a great time for e-commerce to boost sales. The challenge is that Easter falls on different dates each year, so you should be prepared beforehand. People start planning for Easter about 2-3 weeks ahead, so your Easter-themed campaigns should follow the same schedule. Tip! Market ski clothing and gifts for Easter eggs.
Walpurgis Night
April 30th - From Walpurgis to May 1st, we celebrate spring and everything that comes with it, such as warmer weather, flowers, sunlight, and lighter clothing. Tip! Market decorations and clothing for the Walpurgis party.
May
Mother's Day
May 25th - Mother's Day is the day to honour and celebrate our wonderful moms. Many people wait until the last minute to buy their Mother's Day gifts, so a reminder SMS is a hot tip. Tip! Market gifts for mothers.
Ascension Day
Ascension Day always falls on a Thursday. Tip! It's a public holiday, so why not promote something customers can enjoy on their day off!
June
National Day
June 6th - In 2025, National Day falls on a Friday, meaning many people have a long weekend. Many may use this time off to prepare for graduations and summer festivities. Tip! Why not promote products that represent Sweden or products for the parties!
Graduation
June 8-17 - June is full of excitement and anticipation for summer festivities. Many people are finishing school or graduating. Remember to start your campaigns well in advance, as graduation is something people look forward to and plan ahead of time. Tip! Market graduation outfits, gifts, and perhaps even a good self-tanner!
Midsummer
June 20th - Midsummer is the brightest day of the year and one of the most celebrated holidays. It's all about food, drinks, clothes, and games for the celebration. Tip! Market summer outfits and hair accessories. Decorations like flowers and table setting items are also a good idea.
July
Summer Vacation
July 7th - Most Swedes begin their vacation on July 7th, so it's extra important to market products that customers can use before and during their vacation. Tip! Promote swimwear, books, and summer-related products.
Summer Campaigns
All of July - Take advantage of the fact that people are on holiday and need entertainment during their vacation. Post a lot on your social platforms and give customers tips on fun things to do. Many attend festivals, travel abroad, or go to their summer cottages. Tip! Combine SMS campaigns with Instagram or TikTok campaigns, as many spend a lot of time on their phones during vacation. You can also inspire customers with outfits to buy from your summer launches.
August
Back to School
Back-to-school season is a crucial time for sales. It's smart to start marketing at the end of July and continue into August with your campaigns. Tip! Market school supplies, clothing, and fall collections.
September
International Coffee Day
September 29th - Who doesn't love coffee and fall? Take the chance to show off your best "fall aesthetic." Tip! Market your "fall aesthetic" and pumpkin spice products.
October
Fall Break
October 25-31 - At the end of October, students have a fall break, which happens on different dates depending on where they live in Sweden. Many take the opportunity to travel abroad or visit another city in Sweden. Tip! Market travel, hotels, or products related to vacation and relaxation.
Halloween
October 31st - Halloween marks the start of the darker season and the winter holiday festivities. Halloween is celebrated with parties and spooky themes - use this to your advantage. Tip! Create spooky campaigns with a Halloween theme.
November
Singles Day
November 11th - A themed day that has shown a significant positive impact on e-commerce sales. In recent years, this day has also become a kickstart to the holiday season. Tip! Promote discount codes for all the singles out there.
Father's Day
November 9th - Father's Day is for our dear dads. Many want to show their appreciation by buying a gift, and it's perfect to help by recommending something you think will fit. Tip! Market gifts for all the dads out there. Men's colognes, men's clothing, or something tech-related.
Black friday
November 28th - Black Friday is always celebrated on the fourth Thursday in November. It's a holiday made for shopping and sales. Many e-commerce businesses run deals for the whole week, known as Black Week. Tip! Start promoting early with discount codes, reduced prices, and generous deals.
December
Cyber Monday
December 1st - Cyber Monday is just like Black Friday but with a focus on online shopping. Cyber Monday is the final push before the holiday season starts and is a fantastic way to maximize your Christmas sales. Tip! Promote discount codes, reduced prices, and generous deals.
Green Monday
December 8th - Green Monday always falls on the second Monday in December and is an important day to ensure delivery of Christmas gifts on time. Tip! Remember to adjust your campaigns based on your delivery times.
Boxing Day Sales
December 25-30 - Boxing Day sales always start after Christmas Eve. A lot of people have spent a fortune Christmas presents, so it's perfect to give customers generous offers. Tip! Promote discount codes, reduced prices, and generous deals.
New Year's Eve
December 31st - New Year's Eve is all about parties, nice clothes, and fireworks. Tip! Promote party clothes and decorations for the celebration.
