With SMS marketing, there is great freedom of choice to do it in the best way, and with Bogio’s advanced segmentation, you can adapt all your mailings to the customer’s needs to achieve your desired results. Sometimes, however, you may need some help to reach your sales goals, so today, we will go through 6 quick tips to increase your sales with your SMS marketing.
1. Replenishment reminders
If you sell consumables, a replenishment reminder is your best friend. Dietary supplements are a good example, as they are used frequently and require refilling at least once a month. A replenishment reminder via email can convert as high as 15%, and SMS usually has a higher conversion rate than that. A tip is to send an email and then an SMS to those who have not opened the email within two days. Then you avoid spamming your customer list while catching the customers who missed your offer.
2. Segment
Relevant mailings are essential to get a good response, and if you don’t segment, the risk of your customers unsubscribing from your mailings increases. Segmentation is a way to categorize your customers so that your campaigns hit. If a customer who has bought auto parts from you receives a mailing about boat equipment, it will rarely give you a paying customer. Try to keep your segments to purchase history, demographics, engagement, and location; your mailings will perform much better.
3. Clear communication
SMS can only contain 160 characters, which makes it even more important to be clear and concise with each sending. Your introduction, body text, and CTA should be snappy and on-point so that the customer understands what the offers are about.
Example: “Hi FirstName, today we are celebrating one year and offering 20% off the entire range online and in all our stores. Use the code: ONE YEAR and the discount will be deducted at checkout.”
Ensure you include a link and that the link is to the correct page. Once an SMS is sent, it cannot be taken back, so we recommend that you triple-check that everything is right.
4. Social Media
SMS is a great way to get more followers on social media. Entice your customers with contests, offers, and sweepstakes that they only find on social media, and you give them a carrot to follow your brand and become part of your journey. Social media is a powerful tool as we Swedes spend 7 hours a week on different platforms, according to a study from 2016. The figure is higher between the ages of 16-25 and has undoubtedly grown to be much higher nowadays. If your customers voluntarily choose to follow you, you have a vital channel for marketing that you can use to build your brand and increase your sales.
5. Feedback & Surveys
Market the right way by collecting essential data with SMS. By sending forms and questions that the customer can answer in exchange for a discount code, you get a clear overview of the customer’s needs, wishes, and buying habits. Plus, you get a sale on the deal! SMS is a good channel for collecting feedback as over 90% of all SMS are opened, and also because mobile phones are often used when there is time to answer your survey. With your collected data, you can expand your segments, improve your personalization and increase your sales.
6. Exclusivity
Although most customers appreciate offers and coupons via SMS, it may take extra to entice customers to leave their phone numbers. Make it clear in the opt-in that all offers via SMS are exclusive and can only be obtained there. It increases the likelihood that they will jump on the list and improves customer relations as they feel more selected and unique.
Another tip is to send out the opt-in only to repeat customers and clarify that it is only offered to them. Then you gather your VIP customers in one place, which gives much better results than pure email marketing.
Related articles
Best practice
What is SMS marketing and how do you use it for best effect?
Campaign ideas & Inspiration
Get started with your SMS marketing by using our templates
